When it comes to search engine optimisation (SEO), it’s not surprising that many businesses are confused by the almost constant changes to Google’s algorithms, the flood of often-conflicting advice available online, and the seductive promises made by the many ‘SEO experts’ now in operation. It is also likely that a lot of business are still clinging to practices that might have worked a few years ago, but which are now ineffective, or even damaging their websites’ rankings in search results.
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