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SEO – the Glaring Gap in the PR Skillset
Let’s face it: most PRs probably don’t have a grasp on search engine optimisation. They might have heard of the term and may know a little bit about Google’s Keyword Tool and on-page optimisation, but...
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PRs expect SEO income rise, but is the knowledge there to support it?
The topic of PR and SEO is one which continues to fascinate me. Why is it that so many PR agencies have been slow to exploit this field, estimated to be worth £500m per year? Read more »
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Living with Google: a new guide to SEO
When it comes to search engine optimisation (SEO), it’s not surprising that many businesses are confused by the almost constant changes to Google’s algorithms, the flood of often-conflicting advice...
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